Facebook and Instagram are the most popular social media platforms on the planet. It's all about photos and videos on Instagram. In a word, Instagram is a photo-video-based social media network. On the other hand, Facebook is a complicated platform that allows users to do nearly anything, including creating and joining groups, and exchanging and sharing images, videos, and other content. The following are the comparison between Facebook and Instagram, taking distinct references.

By the statistics

When we compare the variety of stats on different platforms, we discover that Facebook is usually the winner. However, because Instagram has the most active users, the statistics may be reversed in the future. Facebook now has over 2.4 billion monthly active users, but Instagram only has 500 million daily active users, according to Facebook figures.

Figures from Facebook

• Monthly active users are 2.38 billion.
• 96 percent of active user accounts used a mobile device to access the social network.
• According to the survey, Facebook is where 40% of customers view the most videos.
• Facebook Pages are used by 65 million small businesses.
• 83 percent of marketers think Facebook is an important aspect of their social media strategy.1 billion active monthly users

Figures from Instagram

• 1 billion active monthly users
• Instagram Stories has 500 million daily active users throughout the world.
• Instagram is used by 37% of Internet users in the United States.
• It is used by 68 percent of users daily.
• 77 percent of marketers feel Instagram is an important aspect of their social media strategy.

Rate of engagement

One of the most significant elements to consider when comparing the two social media sites is engagement. Instagram has a higher engagement rate than Facebook, with 1.60 percent engagement per post compared to 0.009 percent for every post on Facebook.

As a result, if we compare them using engagement rate as a benchmark, Instagram comes out on top. Instagram's content is primarily on photographs and videos might cause a greater engagement rate. On this site, the user may see high-resolution images of celebrities.

Demographics of the audience

It may be tough to develop a social media plan, but the process is straightforward if demographic data is used as a guide. When we compare these platforms based on demographics, Instagram comes out on top since it attracts people under 35. As we all know, the young prefer to use these platforms over the elderly. As a result, because Instagram now has many youthful users, it is in good hands. However, Facebook's active user base is anticipated to decline in the near future.

Functionality

It will not be a good step to decide on one without analyzing how many social media platforms are used. We've established that Instagram is only focused on images and videos, but the contrasts between the two platforms extend well beyond that.

The majority of Facebook's content is educational. Whether it's business hours, an address, or upcoming events, you can learn more about a firm by visiting its Facebook page. Because the text is detail-oriented, Facebook has always placed a premium on it. Creating a Facebook profile takes longer than creating an Instagram one. They each have their own function.

Which social media platform is best for your business?

These two platforms have their own significance, and the most blundering mistake made by any brand or company is they treat Instagram like Facebook and vice versa. If the information is authentic and informative, it will do well on Facebook and Instagram. To see which platform works better, I recommend putting your content to the test on Facebook and Instagram.

Facebook is an excellent medium for content creation as it provides immensely more opportunities to you like you can make the business group, page for your brands from where you can promote your business to a large extent. If you are new to the Facebook page and want to buy Facebook followers on your page, we recommend you visit sociospotech.com as it gives you some free followers.

On the other hand, Instagram is known for uploading photos and videos. But, nowadays, it provides you many options to promote your brands, like Instagram reels where you can make a short video of your business and attract an audience. Hence, choosing one platform for any business will be difficult as both have different significance.